B.I Smart Brand Identity
As the representative brand of SMART F&D, new brand identity of SMART school uniform was developed under the corporate vision which is ‘leader of fashion culture’ and by the NEEDS of students to freely express breaking out of the limited form
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Diversity & Culture
Express in multicolor the diverse sights and thoughts of the students look at the world Basic pattern acknowledging BI externally
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Creativity & Freedom
Expressing freedom, dreams, imagination, ideas and their interchange It can be used for ideas competition or apps that listen to students' opinions
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Purity & Cooperation
Students who are responsible for themselves Express their innocence. Can be applied to cultural activities field as a social enterprise such as CSR of Smart
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Passion & Fancy
Expressing passion to go forward to the future and their own little world filled with such passion. Despite square is basic form, lozenge was flexibly applied and is possible to use in activity related to interests