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B.I Smart Brand Identity

As the representative brand of SMART F&D, new brand identity of SMART school uniform was developed under the corporate vision which is ‘leader of fashion culture’ and by the NEEDS of students to freely express breaking out of the limited form
Aiming to be the ‘brand communicating with students’, we visualized the various and flexible way of thinking in the form of flexible identity breaking out from fixed limitations.
  • Diversity & Culture

    Express in multicolor the diverse sights and thoughts of the students look at the world Basic pattern acknowledging BI externally

  • Creativity & Freedom

    Expressing freedom, dreams, imagination, ideas and their interchange It can be used for ideas competition or apps that listen to students' opinions

  • Purity & Cooperation

    Students who are responsible for themselves Express their innocence. Can be applied to cultural activities field as a social enterprise such as CSR of Smart

  • Passion & Fancy

    Expressing passion to go forward to the future and their own little world filled with such passion. Despite square is basic form, lozenge was flexibly applied and is possible to use in activity related to interests

  • 페이스북
  • 카카오 스토리
  • 유튜브
  • 네이버 블로그
  • 인스타그램