Brand Power 1st smart school uniform

Social Contribution

Challenge for the future! SMART is striving
to be the best school uniform brand in the world
exceeding from being the best school uniform brand in Korea.

Leaping to be the
Global Brand SMART
in the World

SMART has an effort and passion to become the best school uniform in the world beyond the best school uniform brand in Korea. SMART has already been promoting overseas start-up in order to become a GLOBAL school uniform brand beyond the domestic top brand.

Currently, SMART is exported to leading schools in China such as Shanghai Korean School in China, and student uniforms are also being actively contracted with private English schools in subordinate suites of student uniforms that recognize SMART's superior quality.

Established a joint venture company with Chinese fashion conglomerate ‘BOSIDENG'! We are also spurring the Chinese market.

SAMEITE (飒美特)

Global New Name for SMART School Uniform

B. I SAMEITE Identity

‘SAMEITE‘ the school uniform brand by Korea and Chinese joint venture
has come from Chinese pronunciation of ‘SMART’ with meaning of coexisting of dashing(飒)and beauty(美)in special(特) design

S'FD goes with BOSIDENG Established joint venture with S' FD and Chinese fashion conglomerate BOSIDENG
Jiangsu SAMEITE Garments Co.,Ltd. in China Established joint venture with S' FD and Bosideng Group

EXPOSITION 2017 Shanghai International School Uniform Exhibition

EXPOSITION 2016 Shanghai International School Uniform Exhibition

EXPOSITION The 3rd Shanghai International Uniform Fairs

EXPOSITION Fashion Show in June, 2007 at Beijing China