S'FD take priority on happiness of customer
based on 30 years of KNOW-HOW.
S'FD will be a company designing happiness exceeding clothes.Enterprise that creates value of happy of the customers by products and service that exceeds customers, shareholders and its members expectations.
SATISFACTIONRealizing customer impressing service exceeding customer satisfaction for the happiness of customer
MARKET ORIENTEDMarket oriented technology development considering from the customer's side
ARTNew value creation by innovative technology and creative design
RESPONSIBILITYResponsible management returning the love received from customers to society
TIMECustomer based mind considering customer's time
Reaching to become a GLOBAL COMPANY beyond No.1 position in the domestic school uniform industry
Reaching to be a GLOBAL COMPANY starting from entering the Chinese market